UDAI

A special school for children with autism, Down syndrome, and developmental needs, given the institutional voice, media presence, and public visibility it has always deserved. This is GWA's most meaningful mandate.

Know the Brand

UDAI Working Together Works is not a conventional brand. It is a registered charitable trust - a special school, intervention centre, assistive living program, vocational training unit, and rehabilitation clinic - all operating under one roof of radical inclusion. Founded in 2009 by Tanu Rajput in Janakpuri, West Delhi, and now with centres in Delhi and Gurgaon, UDAI supports children and young adults with autism spectrum disorder, cerebral palsy, Down syndrome, ADHD, learning disabilities, and more. It also extends care to over 90 students from underserved communities and slum areas - entirely driven by conviction that every child deserves to rise.

Our Insight

UDAI means "to rise." GWA was brought on board to make sure that rising could be seen, heard, and felt by every audience that matters.
Over 18 months, GWA has built UDAI's brand voice from the ground up, shaped its founder's public positioning, driven national media placements, designed campaigns that have reached government institutions and policy platforms, and created the kind of visibility that brought Members of Parliament and ministers to UDAI's events and annual functions.

Our Craft

Complete brand voice definition and communication strategy
Founder-led storytelling and public positioning for Tanu Rajput
Campaign strategy and execution across all platforms
Social media strategy and content management
National media placements: Times of India, Economic Times, Tribune
Stakeholder presentations and institutional communications
Government and ecosystem outreach - MPs, ministers, and policy-level engagement
Event communications and annual function management
Advocacy campaign design for inclusive education awareness
Strategic messaging for all UDAI services: Special School, OPD, Assistive Living, Rotary Skill Centre (Ek Prayas), Intervention on Wheels, and Rehabilitation Clinic

The Impact

UDAI is now a recognised, respected, and sought-after name in India's inclusive education and special needs support space - with a media profile, institutional credibility, and public narrative that truly reflects the extraordinary work happening inside its walls every single day.