ROOH

A Michelin-recognised progressive Indian restaurant in a 150-year-old Delhi haveli. And six years of GWA's most complete, most defining brand partnership. From concept to culture. Start to soul.

Know the Brand

Rooh is a paradox, and a perfect one. Housed in Ambawatta One, a refurbished 150-year-old haveli in Mehrauli with a direct view of the Qutub Minar, Rooh is intrinsically Indian yet decidedly international. A progressive Indian restaurant and cocktail bar that originated in San Francisco's Bay Area, and arrived in Delhi with the ambition to become something the city had never quite seen before. It became exactly that. In no small part because of what GWA built around it.

Our Insight

For six years, GWA owned the complete marketing and PR mandate for Rooh New Delhi. Not one campaign. Not one season. Every layer of the brand's public presence its design language, its partnerships, its communication, its photography, its campaigns, its media relationships, and its experiential programming passed through GWA's hands with intention and precision.
This was one of the founding partnerships that shaped GWA's philosophy: that great brands are built over time, with depth, with consistency, and with the courage to mean something beyond the transaction.

Our Craft

Complete marketing strategy and execution, sustained over six years
National and international PR - extensive media coverage and strategic placements
Brand collaborations curated and produced: BMW, Zoya by Tata, Kama Ayurveda, Weaver's Story, India Art Fair, and more
Experiential programming - brand pop-ups, immersive dining events, cultural partnerships
Brand guidelines and complete design language system
Photography and videography direction
Food curation and menu campaign direction
Communication strategy across all platforms
Full brand experience orchestration across every touchpoint

The Impact

Rooh became one of Delhi's most recognised, most referenced names in luxury hospitality and progressive dining - earning a Michelin Guide listing, international media coverage, and the kind of brand loyalty that only comes from six years of consistent, intentional storytelling.